Everyone dreams of owning a super money-making business
where other people do all the work, and their only duties involve the approval
of sales and bank deposit slips. It's the only way to go as a business owner.
The problem is however, not too many people seem to know how
to " put together" such a business. What you're really talking about is
an operation where you supply the product and other people do the selling-A
prime source with a dealer or distributor network.
Assuming that you have the product, you'll also need a sales
kit and plenty of impressive, eye-catching promotional materials. If you don't
supply or offer to supply materials with which your sales force can sell the
product, you'll have a hard time enlisting people to sell for you, and you
probably won't set any sales records relative to your product either.
Let's assume that you've just written a book-HOW TO MAKE
$100,000 PER YEAR AT HOME, WITH YOUR TYPEWRITTER..Okay, in order to sell this
book, you've got to get the word out to the people that you have such a book
available. Advertising on your own is going to cost you money, and unless
you've got a good understanding of the advertising business, you may never
reach your full sales potential-besides, the time and effort expended in
finding the "right" place to advertise, the placing of your ads,
monitoring your returns, and the frustrations of dealing with the curiosity seekers,
will quickly wear you out. Such is not the way you envisioned your life when
you got the idea to write the book, get rich and enjoy a life of leisure.
So, just as soon as you've got your book written-the book is
your product-get some "bids" out to the advertising agencies in your area,
the freelancers, and the advertising department at your local colleges. What
you want these people to do is make up an advertising circular promoting and
selling your book. Now then, in a different-maybe smaller-type, and kind of
like an afterthought-at the bottom of this circular, you include the phrase:
Dealer Inquiries Invited...
Look over all the submitted circulars and choose the one (s)
you consider the best. then have a supply of these printed up at your local
print shop, obtain a mailing list of opportunity seekers, and get them in the
mail.
Just as soon as you've dropped these first circulars in the
mail, start writing your dealer/distributor letter. This should be simply an
explanation describing how you will dropship orders for their customers,
allowing them a certain commission on each sale and, the price per copy you'll
sell your book to them in wholesale quantity lots. At the same time, this
letter should include a copy of your advertising circular, and an explanation, reassuring
these dealers that they can reproduce this circular with their name/address in
place of yours on the order coupon. You might even include a brief note that
you will pre-print these circulars with the dealer's name/address and ship them
to him for a wholesale printing price. All of this boils down to your supplying
him or her with whatever is needed to promote and sell copies of your book for
you. The bottom line is simply that you can only reach so many people, and sell
so many books yourself. With 1,000 people helping you-mailing out advertising
circulars and running small ads in hundreds of opportunity seeker publications-your
costs of running your business will be minimal while your book sale skyrocket.
Remember though, you need an impressive, eye-catching
advertising circular or mailing package for your sales force to use as their own,
and you need a clear easy-to-understand books in wholesale quantity lots, and
the availability of advertising materials for your dealers.
The advertising circular should be dual purpose- you send it
out to solicit sales of your product, and at the same time, recruit dealers who
are impressed with your advertising materials and feel that they can make some
money for themselves by promoting your product. Again, this needn't be much
more than a simple "throw-way" line at the bottom of the circular:
Dealer Inquiries Invited...
Now that you're organized thus far, the next thing is to
contract to run as many small DEALERS WANTED ads in as many of the mail order
publications as possible. Such ads can be either a classified or a small, but
eye-catching one inch display ad:
DEALERS
WANTED! Outstanding new book. Sells
like wildfire!
Everybody wants a copy! Make
$10 profit on
every $15 sale! Details for
SASE to:
Basically that's all your "dealers wanted" ad
needs to say, and then with plenty of exposure in all the mail order
publications over a period of six or eight months, you should have hundreds of people
all over the country selling your book for you. Simple, easy, almost cut and
dried, but it works!
In building my own business from scratch over the past 10
years, I've found that once you've established a basic dealer/distributor
network-or a list of people selling for you,you can add hundreds of related
products, and the orders just keep coming in. Give it a try and see for
yourself just how easy and profitable it can be for you!
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lion Dollar Multi-Level Empire. Dynamic new reports
shows the easy way. Send $3 to (your name and address).
It's very difficult to sell anything directly from a
classified ad because there just isn't space enough in which to do a complete
job of selling. Thus, if you try to sell from a classified ad, be sure to keep
your selling price under $5...
A $3 item should pull well with a classified ad--A $5 item
will take at least a one inch display ad--a $20 item will take a well written
sales letter.
When you're just getting started in mail order selling,
stick to small classified ads--test the pulling power of your ad, and your product,
as well as the publication your ad runs in...
Analyze and practice rewriting some of the ads other people
are running--experiment, and run a few ads in only one or two publications--and
then build upon your success. In other words, if your first ad costs you $30,
and you take in $90--take that $90 and run the same ad again, not only in the
same publication, but in a couple of other publications as well. Use your
profits to expand the exposure of your offer--let as many people as possible
see it.
It's important to note that you cannot expect to "live
off" the income from your beginning efforts. You have to have
"other" money to pay your lights, water, and gas bills.
Mail order success is built upon the wise investment of your
advertising dollars. Take $100 and run a classified ad for your reports in one
of the big national publications. Figuring that from that first $100, you can
take in $300, run the same ad again in that publication, and at the same time
in two other publications. Thus, your real profits should triple--and if you keep
on reinvesting your profits in additional advertising exposure--conceivably
within six months or less you should be hauling in several thousand dollars per
month in profits.
For complete reproduction and re-sale/distribution rights on
this report, as well as a list of other reports that will make money for you,
just drop a line to the mail order dealer from whom you bought this one.
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