Multi-level marketing is definitely the way to go for people
aspiring to have more than just enough to get by on. Most of the world's
leading economic forcasters say that by the turn of the century, fully 75% of
the world's consumer business will be conducted via multi-level marketing
plans.
The thing to do is to learn all you can about this method of
selling how it works, and why it works--and then to get going with a
multi-level marketing program that can accumulate a fortune for you. Make no
mistake about it, multi-level marketing has made a lot of people very rich
already, and will make a lot more people even richer in the coming years.
Multi-level marketing is based upon the idea of each person involved
selling only to his or her friends, with each of these people in turn,
introducing their friends into the program. It's definitely an "endless
chain" idea that has unlimited money-making potential.
Theoretically, everybody knows or comes into contact with an
average of 100 different people each week. If only 10 of those people were to
give you $10 per week, you would have an income of $100 per week. And then, if
these people were to duplicate your efforts, passing back to you, $1 for each
new person they enlisted into the program, and then each person recruited perpetuated
the program, you income would soon be astronomical!
Undoubtedly, you've heard the story of how you can become
rich simply by saving a penny a day, and doubling it each day for 30 days. and
then, there are the pyramid or chain letter schemes that we've all been
offered. Multi-level marketing, in principle, works the same way, with the only
difference being in the product offered for sale.
All of these programs work to some degree--because there are
government restrictions and laws against the perpetuation of these ideas--most
of them make a big splash when they are first introduced, and then quickly die
out. However, the concept of initiating a program that sells itself via an
endless chain will always be popular because it holds the promise of bringing
riches if only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's
an opportunity for all the participants to get rich with a minimum investment,
and very little time or effort or involvement.
It works because everybody wants to become rich. it's an idea that
anyone--regardless of education, background or basic financial status--can
perpetuate from the privacy of his or her own home.
The basic fallacy of multi-level marketing is in the number
of people each individual participant can easily enlist into the program. After
you've talked to all your relatives, your neighbors, co-workers, and friends
across town, you're more or less stymied as to new people to bring into the
program.
The bottom line is simply that you cannot recruit everybody
you talk to--in fact, if you enlist 10% of the people you attempt to interest
in the program, you'll be doing very well. You're going to get some rejections,
and these rejections are basically what turns most people off--deflates their
ego, drains their enthusiasm, and in the end, is the primary reason they drop
out.
Regardless of what you sell, you must always have a gaol in mind--you
intend to sell 10 units of a product or recruit 10 new people into your program
between now and the first of the month. you've got to believe that you can do
it--want to do it--and then get out and beat the bushes until you do it! Once
you've achieved this first gaol, you should take a day off and reward yourself with
a night on the town or the splurging you've always wanted.
But then, after setting a goal for yourself, and then
proving that you can achieve it, you should set a new gaol for yourself-- if
you recruited 10 new people into your program last month, then this month,
you're going to bring in 15 new members.
You're going to make the really big money in multi-level marketing
by selling "business start-up kits," and not really from spending
time inspiring or motivating the people you've already brought into the
program. In other words, sell the program to as many people as possible, and
count on the motivational/money-making opportunities with-in your dealer start-up
kit to cause them to put forth the effort to get out and try to make some money
on their own. In the end, and as the old saying goes: you can lead a horse to
water, but you can't make him drink it--any time and or energy spend
"calling back" on the people you've already sold, is going to cost
you money and limit your gross income. To be successful in selling--and this is
the secret to multi-level riches--you must present your program to as many
people as possible. Close the sale with your first presentation, and let the
buyer either get with it, or die from his own lack of initiative.
It's as simple as that--the more people you present your
program to, the more sales you're going to make. Don't worry about the people
who have already bought from you--they either will or they won't and there's
nothing you can do about it. Obviously,
if you spend all your time on the telephone inviting people over to a Special
Opportunity Party at your house, and then another 3 -hours presenting your
program to them, it's going to take you a long time to present your program to
10,000 people and make $10,000...
And, your costs to rent a hall--advertise--and present a
seminar progarm--will amount to more than you take in. If you have the initial
promotional abilities, the credit and/or cash, and a really dynamic
program--you can make it big, and quickly, by staging seminar-type meetings at
the rate of 3 to 5 per week. Still, this is expensive and time consuming-- a
lot of work on your part, and not the easiest, most profitable way to go.
The only logical way to go--to reach as many people as
possible for the least amount of money and effort on your part--is via the mails.
In other words, the marrying of your multi-level marketing efforts to mail
order will be the least expensive and most profitable for you.
You can spend out 50,000 sales letters and multi-level
program brochures in one month, and theoretically make $50,000 from an expenditure
of $10,000 or less--a return of $5 for every dollar
invested, which isn't bad...
Here's our recommendation:
1) Write a short, one-page report outlining the basic
Success Secrets of muli-level marketing. You can tag-line this report with an
invitation for the readers to send for a complete or more detailed manual or
tape relative to multi-level how-to; a directory or current listing of
money-making multi-level programs; or even a listing of other reports relative
to money-making home-based businesses you have for sale.
2) Once you have such a report, the next thing for you to do
is advertise. Write an ad such as: FREE REPORT!... Money-making secrets of
multi-level marketers. SASE to Your name, address, city, state, zip.
3) Place this ad in one of the national publications
carrying lots of mail order advertisements--such as The National Inquirer, American
Business, Money-making Opportunities, Entrepreneur, Income Opportunities,
Speciality Salesman or any one of the hundreds of other such publications. It
is our recommendation that you contract to run such an ad over three issues.
This will give your ad maximum exposure, and should result in an overwhelming
number of responses for you.
4) In reply to each SASE you receive, first list the name
and address of each respondent, along with the date received and what you send
back to them, on 3 by 5 cards. Arrange these cards in zip code and alphabetical
order, and store them in an old shoe box. Then, you take your one page report
and along with your multi-level marketing brochure--your program--you stuff the
envelopes and drop them off in your nearest mail box.
If you ad runs in the National Inquirer, you could expect to
get 1,000 or more responses each time it runs. So far, your cost is for the
ad--the printing of the one page report--and your multi-level program
brochures. From these 1,000 free reports you send out you should be able to
convert about 300 into new members into the multi-level program you're
promoting.
Thus, for an initial cost of $30 for the ad--$100 for the
MLM brochures--and the time it takes you to stuff the envelopes--300 buyers at
$10 each will give you a gross of $3,000... And that's how you parlay your
multi-level program into a fortune, using mail order selling techniques.
One very important thing to always remember relative to
starting a new business: You cannot take any money coming in from you business
advertising, and use it to pay your "everyday" bills. In other words,
you cannot expect to use this money to live on---you have to pour it back into
your business to perpetuate that flow of income.
Whenever you advertise, in addition to replies to your
offer, you can expect a "ton of mail" from other people trying to
interest you in what they're selling. Basically, you should go thru all of this
"junk mail' and look over, save the stuff that looks interesting, is well
done, or that you can learn from, and perhaps "lift" some ideas from
for use in your own selling efforts.
Compile the names of the people and/or companies sending
these offers to you. Just as with those replying to advertised offer, jot down
the date and a short description of the material received--and then send them a
sales letter/brochure about your multi-level program. In sending out sales
letter/brochures to thee people, you don't have to send them out immediately.
You can list these people in an "incoming offer notebook," and then include
them with your regular direct mail packages you send out. But for sure, clip
the stamps and save the incoming envelopes along with those from your bona fide
replies.
5) So you've spent $150 and made about $3,000 in a period of
about three months. Now you want to perpetuate this income, and build it to
twice that amount coming in every month. What you do is take the income from
that first ad, and increase your advertising. In other words, use it to buy ad
space in as many other publications as possible.
If you first $150 brought in $3,000 from exposure in just
one publication, $2,000 will bring you $50,000 from exposure in 10 different
publications. Continue multiplying your advertising exposure and it won't be
long before you will be "snowed under" with dollar bills, checks and
money orders. remember this though, you cannot really spend any of that money
on yourself until the business is bringing in several thousand dollars per
month on a regular basis. You have to pour it back into the business in order
to allow your business to reach its full potential.
6) Make up a one-page "Money Tree" circular,
similar to ours which included a reference material within this report. Be sure
that you keep the cost to "find out about your program" to $2 or less.
Then, with a listing of money making reports such as ours--printed on the back
of your "Money Tree" circular--shotgun this out to as many people as
possible.
We've had outstanding success handing them out at local
shopping centers, passing them out door-to-door, and by including them as "ride-alongs"
with our bulk junk mailing program. The important thing again, is to present
your offer to as many different people as possible--particularly to those
people with an itch to get rich quick...
In addition to circulating you "Money Tree" flyers
by hand, you should rent or buy-on a regular basis--as many different mailing lists
on income opportunity seekers as you can afford, and shotgun one of your
circulars to each of these names. The publisher of this report (PREMIER) has
names and addresses of customers for $35 per thousand, on peel and stick
labels. You can also find inexpensive mailing list suppliers in just about any publication
that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class
bulk rate mailing permit, and then use it to send out all your mailings. Start
by sending out 250 pieces per week, and then gradually increase your volume to
the point where you're sending out 5,000 or more pieces per week, and you'll be
in business.
7) So the secrets to getting rich in mail order have to do
with presenting a free offer most people will find hard to pass up. You make
your money from whatever you send out in reply to the people taking you up on
the free offer.
You send them a copy of the free report, plus your
multi-level marketing brochure. You can stop there if you want, but there's lots
more money to be made just from these initial efforts.
Follow-up offers to people who, themselves are out beating
the buses attempting to drum up extra income, is the way the game is played.
So, when you receive all these names nd addresses of people interested in
receiving a report on multi-level marketing, you compile the names and rent or
sell them to other multi-level operators.
Besides including your "Money Tree" circular, and
the mailing list rental offer, you should also include a one page circular describing
and offering for sale, a listing of your money-making reports. And then, by
soliciting co-op mailings from other mail order operators, you'll have a
"pretty full" envelope of offers going out.
Finally, the one thing you must always bear in mind is how
your mailing package looks to the person receiving it. Your envelopes should be
professionally printed with your return address--your sales letters should be
written to impress the recipient; no misspelled words or smudges from erasures
or worn out typewriters; and the eye-appeal of your coupons or offers which are
included; and by all means, the quality of your multi-level brochure. Although
multiple colored printing does tend to pull better that just black and white,
you can do very well starting with just black and white materials so long a the
image you project is all professional. Photo-copying your offers hoping for the
best, just won't do. The more affluent you appear to be, fro your envelope to
each offer contained within, the better your chances of making a sale.
So, that's how it's done--you can take these methods of how
we've done it, maybe even improve upon them a bit, and make tons of money--or
you can set everything aside and tell yourself that you'll get started on it
next week. The thing is, the instructions are valid and the opportunity is here
and now--whatever you do is up to you.
0 comments:
Post a Comment