Listing names of Big Mail Requestors, and sending out packages of Big
Mail is an easy way to get your start in the business of selling by mail.
There are a number of mail operators
pulling in an easy, extra thousand dollars a month, by what you'd hardly call
work--doing nothing more than receiving money for advertising a list of people's
names interested in receiving Big Mails, and sending out envelopes stuffed to
overflowing with Big Mail.
Regardless of where you live, your age,
teenager or senior citizen, man or woman, there is no reason you can't do the same---pull
in an extra thousand dollars a month, with the same idea.
Getting started is NOT as easy as turning
on a water tap, but then your initial investment will amount to practically nothing---And
the requirements upon your time shouldn't amount to more than a few hours a
week.
First, let's define the market---Who wants
Big Mails, and why they want it...Big Mails are wanted or should be wanted by
just about every person in business, especially those involved in selling
product via the mails, in order to keep himself abreast of who is doing
what, how they're doing it, the new offers being made and the newcomers to the
business.
The reasoning is because of the time and postage saved by
automatically receiving all of this information, as opposed to writing and
mailing letters to each individual offer you see that arouses your interest,
not to mention the time saved searching thru all the different publications to
discover these things. Some people--the dreamers and the lonely--like to
receive Big Mails simply for the sake of having mail delivered to them every
day. There's no sure way of determining which of your Big Mail Requestors these
people are--so you just forget about it, and send your Big Mails to everybody
on your list. Besides, the actual number of people in this category are fewer
than you might suspect.
Now, let's define what's inside a Big Mail
Package you or your buyers--Big Mail Requestors--will be receiving in the mail---Generally,
you'll find a least one, but usually several publications: ad sheets, tabloid
mail order newspapers, and an occasional newsletter. The rest is almost always
a collection of various product advertising circulars. At least two of these circulars
will be from the person sending the package to you in the first place.
Many, if not most of the beginners in this
business, first get their name listed as a Big Mail Requestor, on as many Big
Mails Wanted list as possible. They then Save the mail they receive and once a
week, every other week, or once a month, they stuff their accumulated Big Mail into
individual envelopes and send it to the names on their list of people who have
paid to be listed as Big Mail Requestors.
Don't forget---All Big Mail suppliers
always include a least a couple of two-sided circulars of their own. These are
usually Commission Circulars--product advertising circulars, sometimes provided
by a prime source or distributor with a blank space on the reply coupon for the
dealer doing the mailing to rubber stamp his business name and address. More
often than not, the distributor furnishes the dealer with "camera
ready" copies of circulars to use. The dealer takes these circularss to a
quick print shop, and has several thousand copies made up with his business
name and address imprinted on each circular.
Everytime you send out a package of Big
Mail, always include two advertising circulars of your own--circulars that may
interest the recipient and cause him or her to send to you for the product or
service offered.
These can be
commission--dropship--products that you have devised, produced and are selling.
Incidentally, the best way to go with
commission circulars is to ask for or get a camera-ready copy of the original,
and have a large quantity of them printed locally with your name in place of the
supplier. This will save you hours of very boring work entailed in rubber
stamping your name on several thousand circulars. If for whatever reason it's
too expensive to get your circulars printed locally, then check around for a
printer who does business by mail, and will make your circulars for you with your
name and address on the ordering coupon. Also it will almost always pay for you
to have the printer fold your circulars for you before he ships them to you, he
can do it all in about an hour, while it could take you a couple of days to a
week or longer to fold 5,000 circulars yourself.
You can include as many product circulars
in your package of Big Mail as you want, but..It's been proven time and time
again that three very good--outstanding--circulars related to the same idea, bring
back more responses than envelope overflowing with circulars. What I'm saying
is that a circular inviting the recipient to send for Book #317, " How To
Make Money Writing & Selling Simple Information", plus a
circular on Book #365" $50,000 a Year from Mail Order Ads",will pull
far more inquires than 10 or 12 different circulars inviting the recipient to
send for a mixture of related items.
The reason is quite simple---After about 3
circulars you begin to overwhelm the recipient with opportunities. In reality,
he'd like all of the books you're offering but he only wants to spend so
much and therefore he's faced with a
decision of which ones to send for---and more often than not, he ends up not
sending for any of them.
Including as mini-catalog listing of your
offerings is quite different, and generally acceptable to most people receiving
big mail packages, or product advertising in the mail. Generally, this is
regarded as not so much loose paper and something they can hang on to for a
while and maybe order from, much the same as they order from Wards or Sears
Catalog.
When you've got your name listed on a
number of lists as Big Mail Requestor, ad after you've got a steady supply of
this kind of mail coming to you, start placing ads of your own in some larger circulation
ad sheets and other mail order publications as a Big Mail Supplier. For ideas
on ads to use, glance thru any mail order publication and come up with one you
think will bring the most replies.
Now you're on your way with the basic plan
and "know-how" for a fast start as a Big Mail Supplier.
In order to expand your big mail
operations into a real money-making business, compile a list of magazines,
newsletters, mail order tabloids and ad sheets.Then draft a letter to these publishers,
advising them that you supply them with several hundred prospective subscribers
each month. Explain that your prospects come from responses to national
advertising, which you run at no cost to them, the publishers...Go on to
explain that your national advertising offers Free Trail Subscriptions to the nation's
leading money-making publications, and that you feel your list will be
incomplete without his publication...
Sweeten the pot further by detailing how
you'll be sending the names and addresses of these fresh prospects on peel 'n
stick labels---that these mailing lists will belong to him on receipt---and
that you encourage him to copy them for follow up mailings...
You charge each of these publishers $100 a year for this service, and
even when you have 100-150 signed, keep looking for and attempting to sign more
publishers. Don't ever stop soliciting publishers, and go after the biggest as
well as the very smallest of them...
With a number of accounts signed and paid,
you place an ad such as the following, in several national publications:
FILL YOU MAILBOX WITH OPPORTUNITY! World's
leading Money Making publications! Free trail subscriptions! $2 for processing
to ( your name and address). When the
responses to your ads come in, type the names and addresses onto
"master" sheets or put them into your computer system as respondents
to your advertising. Sometime around the 15th of each month, copy your masters
onto the number of customer sheets of labels you need, and send them out. You
bank the money from your advertising respondents.
One hundred publishers time $100 each
means $10,000 per year... A minim of 200 Respondents to your advertising each
month means another $4,800 per year...And then, by contracting with a reputable
list broker such as Group One Communications, 2321 NE Dixie Highway, Jensen
Beach, Fl 33457---to handle the rental of the "Hot" names you
accumulate each month, you should be able to double or triple these
figures...And $30,000 income your first year in the Big Mail business is
nothing to "cry about" at all!!!
Meanwhile you've got all these new
prospects, to whom you can send your own sales materials...You can also expand
your services and become a subscription agency, a publications distributor, or even
a mail order publications Advertising Agency...
You could compile, publish and sell
directories of newsletters, tabloids and ad sheets...Directories of Mail Order Associations...Mailing
lists of people wanting Big Mails...or mailing lists of people want Commission
Circulars.
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